OK. I am pumped! Come on, world, let’s get ready to rumble!

Eight days ago, I published a blog post with a targeted keyword phrase headline, Blog Traffic Techniques. (Don’t you love the “Einstein” caveman graphic?) I challenged myself to use latent semantic indexing  to boost the article to first page of Google results for that search term (blog traffic techniques).

I’ve had many #1 search rankings using this strategy with the article directory EzineArticles.com. But this is different. Net Traffic Machine is just me, not a network. It’s sure not a household name to Google. This blog has been active for 3 months. Definitely not an authority site, and probably not first-page worthy content in Google’s deep blue (robot) eyes.

Look. I don’t claim to understand how the Google spiders work, or how Google algorithms measure and brand a website in credibility or authority, or what the page rank strategy is. I’m totally mystified about many things connected with search engine optimization. For instance …

Why did a Google search show 681,000 results for blog traffic techniques on March 24, but today (April 2), the same search returns 581,000 results? Beats me.

By the way … teeheehee … guess whose blog post is #1 for this search phrase on Google today? YES YES YES YES!!

No contest. Holy crap, I get excited over this digital marketing SEO promotion stuff. (Do I sound like a schoolgirl?)

In Blog Traffic Techniques, I wrote about the productivity tactics I’d be using to try to capture a #1 Google ranking from my blog. I mentioned that my blog isn’t exactly an authority site in Google’s eyes. Don’t believe me? Do a Google search for backlinks to this website:

links:nettrafficmachine.com

The Google results page shows 340 links right now … but that isn’t accurate. If you click down at the bottom on page 3 of Google results for this search, the links end there. There are actually 25 inbound links to Net Traffic Machine.

That’s not much.

And you know what? If you join Charles Heflin’s Social Media Science member site and use his Synnd software, I’ll bet after a half dozen of your posts have been bookmarked, you’ll probably have 25 natural incoming links, too. Maybe a lot more.

OK. I’m very excited because it looked like this test was an interactive failure, which is what I expected. After 6 days, I quit checking. Today, on day 9, I googled again … and voila!

blog traffic techniques

We’re Number ONE!

And that’s not all. When I search

blog traffic

there are 46,600,000 results … and my page is #18 on Google. The competition for a keyword phrase like blog traffic is incredible … the best of the best want that one. To reach page 2 of Google results there is … surprising.

OK. So I can get one of my blog posts ranked #1 for a term that a lot of people would love to be ranked #1 for, against approximately 581,000 other results. And #18 against 46 million results for an even better keyword phrase. Sweet marketing success.

The tactics and tools performed. So now we need a real challenge. A bit of theme research turns up a chance to take on the poster child for blogging!

Ever hear of Darren Rowse at ProBlogger.com? Beautiful website. I’ll bet you’ve seen it. Darren is one of the most famous bloggers online. The guy is a content creation animal. He gives value, value, value, every time he posts. I’ve received his newsletter and downloaded a couple of his freebies. In my dreams, I’m Darren Rowse. (In my dreams, I’m 25 years younger.)

So … very popular guy, very popular website. Every blog post he makes gets a ton of global trackbacks and over 100 comments … I see one post with over 700 comments! To Google, it doesn’t get more authoritative than Darren Rowse & ProBlogger.com.

Now … the title of this post is Blog Promotion. When I Google blog promotion today, Darren’s posts are #1 & #2 out of more than 20 million results.

Number 9 on the first page of Google results is DuctTapeMarketing.com, website of John Jantsch, another popular, successful, well-known internet marketer.

I guarantee you there are plenty of people on this Google results page who have spent years getting good at this stuff, who Google really views as authority websites & blogs.

What chance does Net Traffic Machine have?

Well … here’s today’s money game strategy:

1. I’ve chosen a very competitive 2-word keyword phrase title, Blog Promotion.
2. This post has a bunch of LSI words (related to both “blog” and “promotion”).
3. I’ll be farming out the bookmarking again to the Social Media Science Synnd social networking system community. We’ll  see what kind of commotion they can kick up.

I confidently GUARANTEE you I’ll lose this one. But you know what? You & I should both be 100% thrilled if this post can get #10 on the first page of Google. What that would mean for me & for you is that with a little bit of smart work, we can compete with the REALLY big boys in this game.

Wouldn’t THAT be sweet?

My goal is to use this simple system to consistently produce pages that get ranked at the top of page 1 of Google search results. And if I can do that, you can, too.

Are you excited yet?

I’ll keep you posted on the results.

Richard Dennis

IMPORTANT!! NOTE NEW TELESEMINAR NUMBER BELOW!!!

Most marketers think that all the great inside tricks & techniques they’ve learned about headlines over the years will help them get love from Google. But here’s the problem: 90% of what you’ve learned about headlines is 100% wrong … if you want Google to hear you.

A pretty smart person once said, “It’s not what we don’t know that kills us. It’s what we DO know - that turns out to not be true.”

And so it is with headlines and Google. What you know … is just not so.

On Saturday night, March 14th, at 8:55 pm Eastern time, I’ll be doing a teleseminar where you can learn how to create headlines that can get you multiple #1 Google rankings. You’ll also learn why the most successful headlines in history, written by copywriting legends, would all fail miserably with Google.

This training could be worth a lot of money to you. To listen in, just call 1-712-432-8790, code 300300#, at 8:55 pm Eastern time, Saturday evening, March 14th. Hope you’ll join us!

I appreciate you!

Richard Dennis

PS - If you can’t be on the call, just sign up in the box on the right-hand side of this page - I’ll be sending out a link to the audio file within a few days of the call.

Google and the other search engines want 3 things from you:

1) They want relevant, authority articles …

2) … with relevant, authority titles …

3) … posted on a relevant, authority website.

Let’s take these in reverse order. Today, we’ll talk about that relevant, authority website.

If you look at a lot of search results, there are some websites that come up again and again and again. For instance:

• EzineArticles.com
• Squidoo.com
• ArticlesBase.com
• and several others (do some title searches and you will find them)

Why is this? Why does Google bow to these URLs as authority sites?

I think the answer is very simple: They have many tons of incoming deep links. In other words, people not only link to EzineArticles.com, but they link to thousands of individual page URLs in hundreds of different categories at EzineArticles.com. To Google, that removes any doubt that EzineArticles is a valuable authority website.

Does Google see your blog as an authority? Maybe, if you’ve done a lot of work promoting it. Probably not, though. Not yet, anyway. You can certainly build it to an authority over time - that is the objective of Net Traffic Machine, to help you do that.

But if you’re not there yet, then where do you start? I’d suggest you start with one of these websites Google already knows and trusts explicitly, like EzineArticles.com.

Choose a category and subcategory in which to publish your articles, and then focus on that sub-category. If you follow this formula, you’ll not only draw traffic from visitors to EzineArticles.com, but your articles will be ranked on the first page of Google results for years, and you’ll get organic search traffic from Google & the other search engines.

At the same time, also publish good stuff on your blog. That way when someone reads your article at EzineArticles.com, and they use your Author’s Resource box to click through to your blog, they conclude that you are a valuable resource for them, and they put your blog on their Feed Reader, so they come back again and again and again. This dedicated following will ultimately result in more deep links to articles on your blog, which will, over time, catch Google’s attention and get your blog labelled as a relevant, authority website.

Next time, we’ll talk about titles.

Richard Dennis

A key part of your Net Traffic Machine is the ability to use analytics to leverage search engine results and create more visibility for yourself. To do that, you need to know & understand what the search engines do, in general. How do the SEs work? What is a search engine algorithm? You need to know the answer to these questions in order to get authority status for your website, leading to free search engine listings. And I know some of these words sound scary. But all they really mean is, “Track your results.” And you can get a simple Wordpress plug-in to do that for you automatically.

How does Google decide who gets ranked #1 for any web search term? How do they decide the Top 10 results, which are the only ones that get on the first page when you click to search?

What we know is, Google measures key metrics. Here is their strategic thinking:

• How important is your content? Is it high-quality?
• How big is your network?
• Can your reputation be measured?
• How many people subscribe to your blog RSS feed?
• If you are on Twitter, how many followers do you have - and how big is THEIR network (their followers).
• So wherever you publish your niche, how big is your network and how big is your network’s network?

Google’s spider wants to know. Google is doing what marketers have done since the dawn of marketing. They track what people do. They use a spreadsheet to compile statistics and then they make their decisions, based on their measured actions of the crowd.

An easy, obvious way to measure your network and their regard for you is, who links to you? How many of them? Are they people of influence (measured by how many link to them)?

To get consistent high regard from Google, you must:

1. Consistently build inbound links from people of influence.
2. Consistently turn out content brimming with the LSI words that tell the search engines you really know your subject.

If you learn to execute these 2 steps every day, you should be very happy with the results you get from Google and the other search engines.

Richard Dennis

OK. The demon is sitting on my right shoulder today, angel on my left. The angel’s not saying anything, but that ol’ debbil demon is yapping his head off. And he has an idea … for you.

Might make you a lot of money. Might not. Want to hear it?

That’s what I figured.

I ran into this site some months ago. It’s put out by Amazon, but I think it’s only available in the U.S. You can post work here and have it done for REALLY cheap. Here it is:

Amazon Mechanical Turk

Now … as you know, you will never create a presence online unless you can write at least some content. But it doesn’t need to be YOU who does the actual writing. That’s where the Mechanical Turk comes in.

You can post jobs there (just as you can on a lot of other sites) and have someone else do them. Difference here is, it’s generally a lot cheaper. You can Google

Amazon Mechanical Turk review

which I recommend you do. You’ll find a lot of negative comments. But guess what? The ones I saw are all negative about the way it’s being used … not about the results.

For instance … I bet you could go to an article directory online and copy three 500-word articles you like and then post a work order on Mechanical Turk offering $2.50 to someone who would re-write all three of those articles for you, making them completely different, and coming out to at least 400 words each. And I bet someone would take that offer and do it for you.

So the question is, what kind of quality would you get back? The good thing here is, it’ll be U.S. residents responding, mostly people whose native language is English. If you hate to write, this one is certainly worth a test.

And if you test it, let me know what you think …

Richard Dennis

Remember in the movie The Graduate, where Benjamin’s parents are having a party and celebrating Benjamin’s college graduation? Mr. McGuire, a family friend & local businessman, takes Ben aside and says, “I just want to say one word to you — just one word — ‘plastics.’ ”

Well … I want to take YOU aside and say one word to you. Just one word.

OK, OK. It’s actually three words:

Latent Semantic Indexing

Try saying it to yourself. Kind of flows off the tongue, doesn’t it? I’ll bet you really feel smart when you say it?

OK. I’ll try not to get too carried away here.

Anyway, last week, I was minding my own business, doing Google searches to choose which titles I’d use for some articles. I’d done about 6 searches in a row, for different but similar keyword phrases. Each time, each different search, the same article got the #1 rank in Google.

By the 6th time this happened, I figured I probably ought to actually look at the article. Maybe I’d learn something.

Boy, did I. It was a major revelation to me. I absolutely know a perfect example of latent semantic indexing when I see it. But I had no idea how effective it could be. I had no idea that LSI gets Google so excited, it practically slobbers all over itself.

Anyway, I’m going to be doing a 1-hour training call this Saturday night, February 14th, at 9 pm Eastern Standard Time, telling you exactly what my big discovery was and how you can use it to routinely get high listings in Google searches.

If you’d like the call-in information for this conference call, just email me: richard @ NetTrafficMachine dot com (of course, remove the spaces & replace “dot” with a period). Just put “Google slobbers” in the subject line, and I’ll send you back the call-in info.

If you can’t make it at that time, let me know, and I’ll send you a link for the audio file of the call. Plus, I’ve created a nice little tool you may find very useful, and I’ll give you that, too.

Take care,

Richard Dennis

I’ve had great results over the years using article directories, especially EzineArticles.com. Dozens & dozens of my articles have been listed on the first page results of Google searches for the keywords I focused on. And some of those keywords would bring back millions of results, yet my article would be in the first few on the first page.

Some of these pages have brought my websites a steady stream of traffic over the years. And this is really targeted traffic - people searching the exact phrase I targeted in the article.

But … even though I’ve had several blogs over the years, I’ve never had my blog url show up high in Google search results. More likely, page 150 of Google or something like that, where nobody would ever see it.

A couple weeks ago, I started this Net Traffic Machine blog, focused on Charles Heflin’s Perpetual Internet Traffic Machine and my views on it and experience with it. So playing off the PITM, I named this blog Net Traffic Machine.

Yesterday, as sort of an afterthought, I Googled

traffic machine

Out of 660,000 results, my blog was listed #4 on the first page of Google. I was amazed, because I haven’t been able to create that before. Usually, Google highly values links from other sites. But in this case, there are very few links to this site so far. This made the listing a bigger surprise.

Now … reality … “traffic machine” isn’t a term that’s going to be searched a lot. But I think that because I now have such a better picture of what the search engines want - which I’ll be writing about here in detail, so you can get the same understanding - I can use what I’ve learned about keywords over the years and create many pages for my blog that will show up high on page 1 of Google for certain search terms.

When I also get the inbound links, using the social media as Charles outlines in his course, it’ll be even better.

Don’t you love it when a traffic machine comes together!

Richard Dennis