What can you do to get Google’s attention?

More than 20 years ago, marketing guru Jay Abraham compiled a booklet titled The 100 Greatest Headlines Ever Written. He listed his 100 top heads, followed by a paragraph or two explaining each one and why it was successful.

Here are 21 of the heads Jay chose:

1. Who Else Wants Lighter Cake - In Half The Mixing Time?
2. Little Leaks That Keep Men Poor
3. Pierced By 301 Nails, Retains Full Air Pressure
4. No More Back-Breaking Garden Chores for Me - Yet Ours Is Now The Showplace of the Neighborhood
5. Often a Bridesmaid, Never a Bride
6. How Much Is “Worker Tension” Costing Your Company?
7. To Men Who Want To Quit Work Someday
8. How To Plan Your House To Suit Yourself
9. Buy No Desk - Until You’ve Seen This Sensation of the Business Show
10. Call Back These Great Moments at the Opera
11. “I Lost My Bulges, And Saved Money Too”
12. Why (Brand Name) Bulbs Give More Light This Year
13. Right and Wrong Farming Methods - And Little Pointers That Will Increase Your Profits
14. New Cake-Improver Gets You Compliments Galore!
15. Imagine Me … Holding An Audience Spellbound For 30 Minutes
16. This Is Marie Antoinette - Riding To Her Death
17. Did You Ever See a “Telegram” From Your Heart?
18. Now Any Auto Repaid Job Can Be “Duck Soup” For You
19. New Shampoo Leaves Your Hair Smoother - Easier To Manage
20. It’s a Shame For You Not To Make Good Money - When These Men Do It So Easily
21. You Never Saw Such Letters As Harry And I Got About Our Pears

Notice anything they have in common?

Well … they all more or less announce a story. If that story appeals to you, it’s a great hook.

But guess what? Google doesn’t care. If you want high ranking in Google’s natural search (unpaid), then you need to know how to write headlines that software will drool over.

Hint #1: Don’t tell a story. Software doesn’t care about your problems or your successes.

Hint #2: Don’t promise a benefit. There’s not a benefit on earth that can get software lathered up. Why? Because it’s software!

Hint #3: Don’t get into hypnotism, magnetism, neuro-linguistic programming, or any other mind games. Software will laugh in your face … just before it falls asleep.

You already heard the biggest part of the “#1 rank in Google” formula on the How You Can Make Google Drool audio. To also create headslines that will make Google drool:

1. Use your favorite keyword tool to list a bunch of keyword phrases people search in your niche.
2. Use those phrases or rework them slightly so they make sense, and occasionally throw in one of the words that people are so often looking for with regard to any specific subject:

• advice
• guide
• ideas
• lesson
• methods
• mistakes
• model
• plan
• program
• strategy
• system
• tactics
• techniques
• tips
• tools
• tricks
• tutorial

When you come up with a title, hold it to 5 or 6 words, max. 3-4 words is better. It needs to make sense, but Google wants it short & sweet.

If you combine that kind of title with an article laden with latent semantic indexed words, and publish it on an authority site like EzineArticles.com, you have a winner … high chance of #1 rank in Google for your title.

If you want more details, opt-in to the box on the right, and you’ll receive the audio files explaining in detail how to make Google drool.

I appreciate you!

Richard Dennis

Back in the 1970s, Frank Sinatra sung a song titled, “A Man Alone.” The song captured both the wonderful feeling of self-sufficiency … right alongside the yearning for companionship.

Online, doesn’t really matter if you’re man or woman. To a large degree, most people feel alone. You wonder how to make your website profitable … without throwing money away. It’s a high to be making those decisions, but often, you wish you had the counsel of someone who knows what the heck they are doing.

So what do you do about traffic?

Everybody knows there are lots of ways to buy it. A few:

1. Pay-per-click advertising such as Google Adwords & many others.
2. Banner advertising on other people’s websites
3. Advertising in related ezines
4. Buying website traffic from a traffic broker

The problem: there’s a learning curve. You will almost certainly spend more money than you make for awhile … and it could be a long while.

It’s also obvious there are lots of ways to get free advertising. A few:

1. Free classified ad websites
2. Traffic exchanges
3. Safelists
4. Email gizmos

The problem: you can spend a lot of time and usually get not much return. Actually, it’s a lot like … the paid advertising above.

A Completely Different Solution

Fact #1:

Another free resource that a lot of people have tried using for advertising is the social media … such as MySpace, Facebook, Twitter, etc. But advertising in your MySpace profile just doesn’t work because people are looking to make friends, not to be advertised to. So they resent it.

And that goes for all the other social media.

Fact #2:

Another free resource is the regular search engine listings. Search engines rank web pages based on several factors, including page popularity. Most people don’t have a clue how to make use of this fact. But this is certainly the best traffic you can find, because these searchers are typing in the exact keyword phrase they want answers for … which means they are really, really targeted. That is exactly who you want on your web page.

The focus of the Net Traffic Machine is to show you how to use the social media - NOT FOR ADVERTISING - but to use it to get your web page highly ranked by Google & the other search engines, so you are getting this best kind of free advertising - producing highly targeted traffic.

Once you are set up, your job will be simple. You’ll need to do it consistently, but it won’t be difficult at all, and it will get you the results you want … at the price you want (zero).

Most people know how important it is to focus and to not be spread all over the universe when they want to reach a goal. The Net Traffic Machine will let you focus on just a single way to generate traffic … so that you don’t have to waste time on all those others that cost money and mostly don’t work. That is a pretty good plan, from my experience.

Take care,

Richard Dennis