Blog Marketing Plan - 20 Tricks

Every day, people ask Google for 3 wishes … or maybe a lot more. They search for a blog marketing plan or system, techniques, a network, a guide, tips, a traffic strategy, methods, tactics, ideas, a program, a model, mistakes, advice, and tricks.

These words are magic. The hottest prospects you target for your online business products and services are searching the internet and specific directories for these very words related to your niche, in hopes of getting the exact traffic and conversion results they want.

I see many marketers in the blogosphere who do a lot of advertising optimization analysis, focused on finding the most popular keyword phrase to get ranked for in Google … usually, a “money” phrase that the Google spiders show a high number of monthly searches for. I’m sure that works … but why spend all that time in digital figure-figure on the best keyword phrase, comparing one against another, when you can generate Google clicks for 20 or 30 or 40 good phrases in a single article?

If you can publish one article and get a free listing on Google for 20 - or more - search phrases that your best prospects are actively searching for … that could be very profitable for you.

A 20-Trick Pony

Let’s focus in detail on one facet of my last blog page title, Blog Promotion Plan. Two weeks after this post appeared, here are 20 of the many Google search results which pull up this article:

All of these high Google rankings come from a single blog post! Think about the relationship possibilities … each of these phrases is a term you can realistically see one of my potential buyers keying in to their Google search box. Actually … I could probably search out and list another 20 good keyword combinations that bring up this post, too. But you get the idea. (Also - I believe that as Net Traffic Machine gets stronger, with more good content, and more links, and more authority in Google’s eyes, these keyword results will move higher in the rankings.)

It’s important to understand how Google search works. If you search

apples oranges rutabaga

Google will bring up pages that contain those 3 words anywhere on the page, in any order. So if that’s a productivity phrase that you would like to have your page rank high for in Google, then those words must be on the page.

Important: if you consistently publish quality content and also theme your page with lots of other fruit & vegetable keywords, then Google is likely to consider you an authority … and your page is likely to rank high for your keyword phrase AND a lot of other phrases, based on the theme words you included in your article.

Take a look at the above search grid again. All the words in that grid are included in my Blog Promotion Plan post … giving me much more exposure on Google than just my title keyword phrase.

Do you see a profit opportunity here for you?

Read those targeted keyword phrases again. Notice how each one is a phrase that could trigger a real prospect to actually key it into the Google search box?

Result: I can write one blog post, optimize it with theme words, run it through the Synnd Content Syndication Network, and get free advertising from Google - maybe forever, if I handle this right - under many different search terms that good prospects will legitimately search.

It’s a marketing opportunity to highly leverage the popularity of Google. Hard to pass that one up.

As a blogger, it’s important to know who your real prospects are and what they really want. If you pay attention to what they buzz about in the social media, it’s easy to go to the next step - predicting what categories excite them and which catchy phrases they will search in Google. Sure, it is absolutely a good idea to keep a list of phrases handy from the Google Keyword External search tool. But don’t make a marketing career of that list. Write articles that educate, entertain, and enlighten. Provide your target market with information they’ll find very valuable.

The effect you want to create is that when they do a search, they find your site listed on the first page of Google results. When they click through to your website, you give them exactly the answers and community network they are looking for. You want them to click to add your website to their feed reader, and to buzz about you to others in the niche.

Obviously, you can get plenty of #1 Google rankings for a lot of phrases that no one will ever search. So it’s important to know your global target market and think through exactly what they really want and what words they’ll use to search for it. If you work those branded words into your themed article, Google will give potential buyers a lot of ways to find you.

It’s a very time-effective and cost-effective method to get a lot of free advertising.

Richard Dennis
Synnd Content Network

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