madscientist

It’s YOUR blog. You need to take charge from the start. If you follow this short guideline, you can be the Mad Scientist and create your own winning formula.

Almost nobody comes to your website ready to buy. Heck, these days, they need a darned good reason to even give you their contact information. They’ve already signed up for ten tons of worthless, time-wasting stuff online. You’ve got to make their eyes pop to have any impact whatsoever.

And that job is up to your website content. Your visitors are looking for help when they come to your blog. If your blog post is designed to make a sale, you have missed your visitors by a mile. They are nowhere near buying.

So you’ve got to entertain, enlighten, and/or educate. Tell them something that’s valuable to them, something they don’t already know, something that makes them say, “Oh, really?”

Recent studies have shown that a vast majority of visitors to old-style sales pages hit the “Back” button immediately. If you try to sell them on your blog, check your stats. You will see a too-high number of “bounces” (people who land on your site and go away immediately). They’ll go someplace else to find the answers they’re looking for, since they can’t get any help from you.

First, you need to really understand your prospect. What really motivates them? What do they love? What do they hate? What questions do they need answered more than anything?

Next, the best strategy to create content that searcher-prospects will salivate over is to REALLY narrow your focus. Take what you know about your prospects’ motivations and create your own very small speciality area of focus where you can be an uber-expert. Set up a Feed Reader to bring you all the research you need, and publish the best stuff on your blog.

You need to really picture the value you can provide your site visitors. Never in human history has there been so much information available. Most people, even those who know what they want, get totally overwhelmed in a hurry. If you get good at searching through lots of stuff and finding what they really, really want, then you have performed a huge service … and they won’t forget you.

“Louis, this looks like the beginning of a beautiful friendship!”
– Humphrey Bogart to Claude Rains; last line of Casablanca

Richard Dennis

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