bumblebee

Your Central Hub needs great pollination … lots of bumblebees who will take your content again and again and spread it everywhere they go.  How do you find those bees? How do you get them to your blog?

One of the content syndication tools I’ve used over the years has been EzineArticles.com. You can become a published author very easily at lots of different article directories, but I’ve never found any that come close to the results I get from EzineArticles. It’s definitely the Big Dog of article directories.

They currently have just under 150,000 authors right now.

150,000 authors!!!

All of them publishing articles. Now, I’m sure the vast majority have just a single article. On the other hand … lots of authors have dozens of articles. Many have published hundreds of articles.

In fact, as I write this blog post … there are currently more than 80 authors who have each written & published over 1,000 articles at EzineArticles.com!!

In other words, this is a website with tons of content. The value to you is, each article gets read by people. And in each article, you put an author’s resource box at the end, with a link to your website. So if they like your article, they’ll click through to visit your site. And some of them will drop into your Sales Funnel, whatever your process is. Whatever action you want people to take, some of them will.

Now … Ezine Articles is a free tool for you. The owner is Chris Knight. And the purpose of the website is, Chris Knight advertises on your articles. He runs Google Adsense and other ads on your articles. So it’s a big profit generator for him, because he has so many articles and so many visitors. You don’t pay anything, but you are giving him free content, building his income, in exchange for the targeted eyeballs he can provide.

Ultimately, you want to build your own future and build yor own income, and be in Chris Knight’s position, where you have others helping you build your resource. That is one of your goals for your blog, your Central Hub, to be in that position. Entice visitors to bring their friends. Get them to be part of your community and share their own thoughts and experiences on your blog in the comments section. Your blog becomes like a little cross-section of Ezine Articles.

The other advantage of EA is, Google loves it. If you target one keyword phrase in an article, your article will often get first-page listing in Google for that phrase. Which means, of course, that searchers of that phrase will click your link and go to your website … more new targeted traffic.

You can’t publish the same article article both in EA and on your blog, because you’ll shoot yourself in the foot (visitors want to see new stuff on your blog). And once you have your content syndication really working, it’s time to publish strictly to your blog and put all your great content there. But getting those visitors in the first place may well make it worthwhile for you to publish to EA.

It’s really important to build your own future and your own steady stream of new traffic. So your eye to the future is always to publish almost all of your stuff on your own Central Hub. The more you do, the more valuable resource you are building for other people … and the more attractive your website will be to your target market.

No matter what changes there are in your business life, so long as there is a strong market for this resource you have created, you’ll be in good shape long-term. And the long-term view is the most important one to always consider.

Richard Dennis

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