A key part of your Net Traffic Machine is the ability to use analytics to leverage search engine results and create more visibility for yourself. To do that, you need to know & understand what the search engines do, in general. How do the SEs work? What is a search engine algorithm? You need to know the answer to these questions in order to get authority status for your website, leading to free search engine listings. And I know some of these words sound scary. But all they really mean is, “Track your results.” And you can get a simple WordPress plug-in to do that for you automatically.
How does Google decide who gets ranked #1 for any web search term? How do they decide the Top 10 results, which are the only ones that get on the first page when you click to search?
What we know is, Google measures key metrics. Here is their strategic thinking:
- How important is your content? Is it high-quality?
- How big is your network?
- Can your reputation be measured?
- How many people subscribe to your blog RSS feed?
- If you are on Twitter, how many followers do you have – and how big is THEIR network (their followers).
- So wherever you publish your niche, how big is your network and how big is your network’s network?
Google’s spider wants to know. Google is doing what marketers have done since the dawn of marketing. They track what people do. They use a spreadsheet to compile statistics and then they make their decisions, based on their measured actions of the crowd.
An easy, obvious way to measure your network and their regard for you is, who links to you? How many of them? Are they people of influence (measured by how many link to them)?
To get consistent high regard from Google, you must:
1. Consistently build inbound links from people of influence.
2. Consistently turn out content brimming with the LSI words that tell the search engines you really know your subject.
If you learn to execute these 2 steps every day, you should be very happy with the results you get from Google and the other search engines.
Richard Dennis