kiteflying

Google and the other search engines want 3 things from you:

1) They want relevant, authority articles …

2) … with relevant, authority titles …

3) … posted on a relevant, authority website.

Let’s take these in reverse order. Today, we’ll talk about that relevant, authority website.

If you look at a lot of search results, there are some websites that come up again and again and again. For instance:

  • EzineArticles.com
  • Squidoo.com
  • ArticlesBase.com
  • and several others (do some title searches and you will find them)

Why is this? Why does Google bow to these URLs as authority sites?

I think the answer is very simple: They have many tons of incoming deep links. In other words, people not only link to EzineArticles.com, but they link to thousands of individual page URLs in hundreds of different categories at EzineArticles.com. To Google, that removes any doubt that EzineArticles is a valuable authority website.

Does Google see your blog as an authority? Maybe, if you’ve done a lot of work promoting it. Probably not, though. Not yet, anyway. You can certainly build it to an authority over time - that is the objective of Net Traffic Machine, to help you do that.

But if you’re not there yet, then where do you start? I’d suggest you start with one of these websites Google already knows and trusts explicitly, like EzineArticles.com.

Choose a category and subcategory in which to publish your articles, and then focus on that sub-category. If you follow this formula, you’ll not only draw traffic from visitors to EzineArticles.com, but your articles will be ranked on the first page of Google results for years, and you’ll get organic search traffic from Google & the other search engines.

At the same time, also publish good stuff on your blog. That way when someone reads your article at EzineArticles.com, and they use your Author’s Resource box to click through to your blog, they conclude that you are a valuable resource for them, and they put your blog on their Feed Reader, so they come back again and again and again. This dedicated following will ultimately result in more deep links to articles on your blog, which will, over time, catch Google’s attention and get your blog labelled as a relevant, authority website.

Next time, we’ll talk about titles.

Richard Dennis

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