Every day, people ask Google for 3 wishes … or maybe a lot more. They search for a blog marketing plan or system, techniques, a network, a guide, tips, a traffic strategy, methods, tactics, ideas, a program, a model, mistakes, advice, and tricks.

These words are magic. The hottest prospects you target for your online business products and services are searching the internet and specific directories for these very words related to your niche, in hopes of getting the exact traffic and conversion results they want.

I see many marketers in the blogosphere who do a lot of advertising optimization analysis, focused on finding the most popular keyword phrase to get ranked for in Google … usually, a “money” phrase that the Google spiders show a high number of monthly searches for. I’m sure that works … but why spend all that time in digital figure-figure on the best keyword phrase, comparing one against another, when you can generate Google clicks for 20 or 30 or 40 good phrases in a single article?

If you can publish one article and get a free listing on Google for 20 - or more - search phrases that your best prospects are actively searching for … that could be very profitable for you.

A 20-Trick Pony

Let’s focus in detail on one facet of my last blog page title, Blog Promotion Plan. Two weeks after this post appeared, here are 20 of the many Google search results which pull up this article:

All of these high Google rankings come from a single blog post! Think about the relationship possibilities … each of these phrases is a term you can realistically see one of my potential buyers keying in to their Google search box. Actually … I could probably search out and list another 20 good keyword combinations that bring up this post, too. But you get the idea. (Also - I believe that as Net Traffic Machine gets stronger, with more good content, and more links, and more authority in Google’s eyes, these keyword results will move higher in the rankings.)

It’s important to understand how Google search works. If you search

apples oranges rutabaga

Google will bring up pages that contain those 3 words anywhere on the page, in any order. So if that’s a productivity phrase that you would like to have your page rank high for in Google, then those words must be on the page.

Important: if you consistently publish quality content and also theme your page with lots of other fruit & vegetable keywords, then Google is likely to consider you an authority … and your page is likely to rank high for your keyword phrase AND a lot of other phrases, based on the theme words you included in your article.

Take a look at the above search grid again. All the words in that grid are included in my Blog Promotion Plan post … giving me much more exposure on Google than just my title keyword phrase.

Do you see a profit opportunity here for you?

Read those targeted keyword phrases again. Notice how each one is a phrase that could trigger a real prospect to actually key it into the Google search box?

Result: I can write one blog post, optimize it with theme words, run it through the Synnd Content Syndication Network, and get free advertising from Google - maybe forever, if I handle this right - under many different search terms that good prospects will legitimately search.

It’s a marketing opportunity to highly leverage the popularity of Google. Hard to pass that one up.

As a blogger, it’s important to know who your real prospects are and what they really want. If you pay attention to what they buzz about in the social media, it’s easy to go to the next step - predicting what categories excite them and which catchy phrases they will search in Google. Sure, it is absolutely a good idea to keep a list of phrases handy from the Google Keyword External search tool. But don’t make a marketing career of that list. Write articles that educate, entertain, and enlighten. Provide your target market with information they’ll find very valuable.

The effect you want to create is that when they do a search, they find your site listed on the first page of Google results. When they click through to your website, you give them exactly the answers and community network they are looking for. You want them to click to add your website to their feed reader, and to buzz about you to others in the niche.

Obviously, you can get plenty of #1 Google rankings for a lot of phrases that no one will ever search. So it’s important to know your global target market and think through exactly what they really want and what words they’ll use to search for it. If you work those branded words into your themed article, Google will give potential buyers a lot of ways to find you.

It’s a very time-effective and cost-effective method to get a lot of free advertising.

Richard Dennis
Synnd Content Network

OK. I am pumped! Come on, world, let’s get ready to rumble!

Eight days ago, I published a blog post with a targeted keyword phrase headline, Blog Traffic Techniques. (Don’t you love the “Einstein” caveman graphic?) I challenged myself to use latent semantic indexing  to boost the article to first page of Google results for that search term (blog traffic techniques).

I’ve had many #1 search rankings using this strategy with the article directory EzineArticles.com. But this is different. Net Traffic Machine is just me, not a network. It’s sure not a household name to Google. This blog has been active for 3 months. Definitely not an authority site, and probably not first-page worthy content in Google’s deep blue (robot) eyes.

Look. I don’t claim to understand how the Google spiders work, or how Google algorithms measure and brand a website in credibility or authority, or what the page rank strategy is. I’m totally mystified about many things connected with search engine optimization. For instance …

Why did a Google search show 681,000 results for blog traffic techniques on March 24, but today (April 2), the same search returns 581,000 results? Beats me.

By the way … teeheehee … guess whose blog post is #1 for this search phrase on Google today? YES YES YES YES!!

No contest. Holy crap, I get excited over this digital marketing SEO promotion stuff. (Do I sound like a schoolgirl?)

In Blog Traffic Techniques, I wrote about the productivity tactics I’d be using to try to capture a #1 Google ranking from my blog. I mentioned that my blog isn’t exactly an authority site in Google’s eyes. Don’t believe me? Do a Google search for backlinks to this website:

links:nettrafficmachine.com

The Google results page shows 340 links right now … but that isn’t accurate. If you click down at the bottom on page 3 of Google results for this search, the links end there. There are actually 25 inbound links to Net Traffic Machine.

That’s not much.

And you know what? If you join Charles Heflin’s Social Media Science member site and use his Synnd software, I’ll bet after a half dozen of your posts have been bookmarked, you’ll probably have 25 natural incoming links, too. Maybe a lot more.

OK. I’m very excited because it looked like this test was an interactive failure, which is what I expected. After 6 days, I quit checking. Today, on day 9, I googled again … and voila!

blog traffic techniques

We’re Number ONE!

And that’s not all. When I search

blog traffic

there are 46,600,000 results … and my page is #18 on Google. The competition for a keyword phrase like blog traffic is incredible … the best of the best want that one. To reach page 2 of Google results there is … surprising.

OK. So I can get one of my blog posts ranked #1 for a term that a lot of people would love to be ranked #1 for, against approximately 581,000 other results. And #18 against 46 million results for an even better keyword phrase. Sweet marketing success.

The tactics and tools performed. So now we need a real challenge. A bit of theme research turns up a chance to take on the poster child for blogging!

Ever hear of Darren Rowse at ProBlogger.com? Beautiful website. I’ll bet you’ve seen it. Darren is one of the most famous bloggers online. The guy is a content creation animal. He gives value, value, value, every time he posts. I’ve received his newsletter and downloaded a couple of his freebies. In my dreams, I’m Darren Rowse. (In my dreams, I’m 25 years younger.)

So … very popular guy, very popular website. Every blog post he makes gets a ton of global trackbacks and over 100 comments … I see one post with over 700 comments! To Google, it doesn’t get more authoritative than Darren Rowse & ProBlogger.com.

Now … the title of this post is Blog Promotion. When I Google blog promotion today, Darren’s posts are #1 & #2 out of more than 20 million results.

Number 9 on the first page of Google results is DuctTapeMarketing.com, website of John Jantsch, another popular, successful, well-known internet marketer.

I guarantee you there are plenty of people on this Google results page who have spent years getting good at this stuff, who Google really views as authority websites & blogs.

What chance does Net Traffic Machine have?

Well … here’s today’s money game strategy:

1. I’ve chosen a very competitive 2-word keyword phrase title, Blog Promotion.
2. This post has a bunch of LSI words (related to both “blog” and “promotion”).
3. I’ll be farming out the bookmarking again to the Social Media Science Synnd social networking system community. We’ll  see what kind of commotion they can kick up.

I confidently GUARANTEE you I’ll lose this one. But you know what? You & I should both be 100% thrilled if this post can get #10 on the first page of Google. What that would mean for me & for you is that with a little bit of smart work, we can compete with the REALLY big boys in this game.

Wouldn’t THAT be sweet?

My goal is to use this simple system to consistently produce pages that get ranked at the top of page 1 of Google search results. And if I can do that, you can, too.

Are you excited yet?

I’ll keep you posted on the results.

Richard Dennis

If you’ve done an analysis of Google Drools, you know we have a content advertising system that can get #1 rankings on Google searches almost at will. Some search engine results really tickle me. Click on this writing niche article I submitted a couple days ago:

Plan for Writing Good Articles

It’s #1 on Google … against over 30 MILLION competing pages! But I digress.

A big part of my productivity optimization plan has been to post unique, targeted articles at a popular website with a proven strong connection to Google - like EzineArticles.com. Ultimately, you want to build your blog into that type of high quality, interactive, authority website, with lots of inbound links.

As with any marketing promotion, this one needs to be tested and measured and proven. Recently, I’ve seen a not-very-well-known blogger get high Google rank on a moderately competitive keyword by publishing a simple post with (1) good latent semantic indexing and (2) a keyword-rich title.

That tactic is pretty exciting, because those 2 performance factors are certainly the easiest to achieve. Becoming a visible and recognized authority website with a ton of inbound links will definitely take longer. If you can skip that qualification, then you can have profitable results much sooner.

And that’s the focus of this post. My blog is certainly not a branded authority resource to Google. Net Traffic Machine is still only a couple months’ old. It only has a couple dozen posts.

And so THIS post is a mission to test whether NTM can achieve high Google rank for the keyword phrase blog traffic techniques. Can this signature blog content beat out 681,000 other references for top rank for this keyword phrase? If so, that is a strong indication that ranking success can come much quicker than anticipated.

Also … the importance of a high Google listing is that:

1. You’re not paying for it, because you’re showing up in natural search, not Google Adwords.
2. The prospects who find you are pretty much your perfect audience, because you have chosen a title that demonstrates exactly what you offer them, and they are searching for that exact product or service, or something very close to it. Sounds to me like a match made in heaven.

Why This Blog Title?
Look at this data for Google searches done today (3/23/09):

Raw Results is a normal Google search for the phrase. These results contain the search words somewhere on the results page.
Exact Match means the keyword phrase was searched with quotation marks, pulling up only pages containing that exact phrase.

Conclusions:
Consider the statistics difference between “blog traffic” and the others. Obviously, more pages will contain your 2-word phrase than your 3-word phrase. Plus … more searchers will enter a 2-word phrase than a 3-word phrase. The shorter your keyword phrase, the more searchers you’ll appeal to … but the more competition you’ll have, and the more difficult it will be to be ranked on the first page of Google results. There is no chance I’d get 1st page Google results for “blog traffic.” But choosing “blog traffic techniques” thins out the competition, but still gives me a short phrase that is likely to result in substantial popular searches.

And it’s not like the competitors are a bunch of rabid football fans or political strategists or underwater basket weavers. THESE people are webmasters and online marketers. These guys know the difference between Cpanel and HTML and RSS and SEO. They’ve studied and often gotten very good at optimizing their website traffic.

But my thinking is that there is less competition for this keyword phrase than several others on the list. So I’ll test this one first … then, if successful, go after the others one-by-one.

Optimizing the Article
I feel like I’ve talked Latent Semantic Indexing to death. If you haven’t heard the audio Google Drools, then opt-in to the right of this post, get a copy of the audio, and listen to it.

There’s just no debate that Google really values proper LSI in your articles. You can’t do keyword stuffing (many repetitions of the same keyword) - you’ll get penalized for that. But using a number of closely related words in your articles is an effective way of demonstrating to Google that this is an authority article.

Creating The Buzz
The Net Traffic Machine website was inspired by Charles Heflin’s work at Social Media Science. Charles has developed software to make it easy to promote your blog posts through social networks, getting more attention. If you haven’t read Charles’ Syndication Revelation, I highly recommend it.

So … I’m targeting this blog post for a high Google rank for the phrase blog traffic techniques. Stay tuned over the next couple weeks to see how this all works.

Richard Dennis

What can you do to get Google’s attention?

More than 20 years ago, marketing guru Jay Abraham compiled a booklet titled The 100 Greatest Headlines Ever Written. He listed his 100 top heads, followed by a paragraph or two explaining each one and why it was successful.

Here are 21 of the heads Jay chose:

1. Who Else Wants Lighter Cake - In Half The Mixing Time?
2. Little Leaks That Keep Men Poor
3. Pierced By 301 Nails, Retains Full Air Pressure
4. No More Back-Breaking Garden Chores for Me - Yet Ours Is Now The Showplace of the Neighborhood
5. Often a Bridesmaid, Never a Bride
6. How Much Is “Worker Tension” Costing Your Company?
7. To Men Who Want To Quit Work Someday
8. How To Plan Your House To Suit Yourself
9. Buy No Desk - Until You’ve Seen This Sensation of the Business Show
10. Call Back These Great Moments at the Opera
11. “I Lost My Bulges, And Saved Money Too”
12. Why (Brand Name) Bulbs Give More Light This Year
13. Right and Wrong Farming Methods - And Little Pointers That Will Increase Your Profits
14. New Cake-Improver Gets You Compliments Galore!
15. Imagine Me … Holding An Audience Spellbound For 30 Minutes
16. This Is Marie Antoinette - Riding To Her Death
17. Did You Ever See a “Telegram” From Your Heart?
18. Now Any Auto Repaid Job Can Be “Duck Soup” For You
19. New Shampoo Leaves Your Hair Smoother - Easier To Manage
20. It’s a Shame For You Not To Make Good Money - When These Men Do It So Easily
21. You Never Saw Such Letters As Harry And I Got About Our Pears

Notice anything they have in common?

Well … they all more or less announce a story. If that story appeals to you, it’s a great hook.

But guess what? Google doesn’t care. If you want high ranking in Google’s natural search (unpaid), then you need to know how to write headlines that software will drool over.

Hint #1: Don’t tell a story. Software doesn’t care about your problems or your successes.

Hint #2: Don’t promise a benefit. There’s not a benefit on earth that can get software lathered up. Why? Because it’s software!

Hint #3: Don’t get into hypnotism, magnetism, neuro-linguistic programming, or any other mind games. Software will laugh in your face … just before it falls asleep.

You already heard the biggest part of the “#1 rank in Google” formula on the How You Can Make Google Drool audio. To also create headslines that will make Google drool:

1. Use your favorite keyword tool to list a bunch of keyword phrases people search in your niche.
2. Use those phrases or rework them slightly so they make sense, and occasionally throw in one of the words that people are so often looking for with regard to any specific subject:

• advice
• guide
• ideas
• lesson
• methods
• mistakes
• model
• plan
• program
• strategy
• system
• tactics
• techniques
• tips
• tools
• tricks
• tutorial

When you come up with a title, hold it to 5 or 6 words, max. 3-4 words is better. It needs to make sense, but Google wants it short & sweet.

If you combine that kind of title with an article laden with latent semantic indexed words, and publish it on an authority site like EzineArticles.com, you have a winner … high chance of #1 rank in Google for your title.

If you want more details, opt-in to the box on the right, and you’ll receive the audio files explaining in detail how to make Google drool.

I appreciate you!

Richard Dennis

IMPORTANT!! NOTE NEW TELESEMINAR NUMBER BELOW!!!

Most marketers think that all the great inside tricks & techniques they’ve learned about headlines over the years will help them get love from Google. But here’s the problem: 90% of what you’ve learned about headlines is 100% wrong … if you want Google to hear you.

A pretty smart person once said, “It’s not what we don’t know that kills us. It’s what we DO know - that turns out to not be true.”

And so it is with headlines and Google. What you know … is just not so.

On Saturday night, March 14th, at 8:55 pm Eastern time, I’ll be doing a teleseminar where you can learn how to create headlines that can get you multiple #1 Google rankings. You’ll also learn why the most successful headlines in history, written by copywriting legends, would all fail miserably with Google.

This training could be worth a lot of money to you. To listen in, just call 1-712-432-8790, code 300300#, at 8:55 pm Eastern time, Saturday evening, March 14th. Hope you’ll join us!

I appreciate you!

Richard Dennis

PS - If you can’t be on the call, just sign up in the box on the right-hand side of this page - I’ll be sending out a link to the audio file within a few days of the call.

A key part of your Net Traffic Machine is the ability to use analytics to leverage search engine results and create more visibility for yourself. To do that, you need to know & understand what the search engines do, in general. How do the SEs work? What is a search engine algorithm? You need to know the answer to these questions in order to get authority status for your website, leading to free search engine listings. And I know some of these words sound scary. But all they really mean is, “Track your results.” And you can get a simple Wordpress plug-in to do that for you automatically.

How does Google decide who gets ranked #1 for any web search term? How do they decide the Top 10 results, which are the only ones that get on the first page when you click to search?

What we know is, Google measures key metrics. Here is their strategic thinking:

• How important is your content? Is it high-quality?
• How big is your network?
• Can your reputation be measured?
• How many people subscribe to your blog RSS feed?
• If you are on Twitter, how many followers do you have - and how big is THEIR network (their followers).
• So wherever you publish your niche, how big is your network and how big is your network’s network?

Google’s spider wants to know. Google is doing what marketers have done since the dawn of marketing. They track what people do. They use a spreadsheet to compile statistics and then they make their decisions, based on their measured actions of the crowd.

An easy, obvious way to measure your network and their regard for you is, who links to you? How many of them? Are they people of influence (measured by how many link to them)?

To get consistent high regard from Google, you must:

1. Consistently build inbound links from people of influence.
2. Consistently turn out content brimming with the LSI words that tell the search engines you really know your subject.

If you learn to execute these 2 steps every day, you should be very happy with the results you get from Google and the other search engines.

Richard Dennis

Remember in the movie The Graduate, where Benjamin’s parents are having a party and celebrating Benjamin’s college graduation? Mr. McGuire, a family friend & local businessman, takes Ben aside and says, “I just want to say one word to you — just one word — ‘plastics.’ ”

Well … I want to take YOU aside and say one word to you. Just one word.

OK, OK. It’s actually three words:

Latent Semantic Indexing

Try saying it to yourself. Kind of flows off the tongue, doesn’t it? I’ll bet you really feel smart when you say it?

OK. I’ll try not to get too carried away here.

Anyway, last week, I was minding my own business, doing Google searches to choose which titles I’d use for some articles. I’d done about 6 searches in a row, for different but similar keyword phrases. Each time, each different search, the same article got the #1 rank in Google.

By the 6th time this happened, I figured I probably ought to actually look at the article. Maybe I’d learn something.

Boy, did I. It was a major revelation to me. I absolutely know a perfect example of latent semantic indexing when I see it. But I had no idea how effective it could be. I had no idea that LSI gets Google so excited, it practically slobbers all over itself.

Anyway, I’m going to be doing a 1-hour training call this Saturday night, February 14th, at 9 pm Eastern Standard Time, telling you exactly what my big discovery was and how you can use it to routinely get high listings in Google searches.

If you’d like the call-in information for this conference call, just email me: richard @ NetTrafficMachine dot com (of course, remove the spaces & replace “dot” with a period). Just put “Google slobbers” in the subject line, and I’ll send you back the call-in info.

If you can’t make it at that time, let me know, and I’ll send you a link for the audio file of the call. Plus, I’ve created a nice little tool you may find very useful, and I’ll give you that, too.

Take care,

Richard Dennis

I’ve had great results over the years using article directories, especially EzineArticles.com. Dozens & dozens of my articles have been listed on the first page results of Google searches for the keywords I focused on. And some of those keywords would bring back millions of results, yet my article would be in the first few on the first page.

Some of these pages have brought my websites a steady stream of traffic over the years. And this is really targeted traffic - people searching the exact phrase I targeted in the article.

But … even though I’ve had several blogs over the years, I’ve never had my blog url show up high in Google search results. More likely, page 150 of Google or something like that, where nobody would ever see it.

A couple weeks ago, I started this Net Traffic Machine blog, focused on Charles Heflin’s Perpetual Internet Traffic Machine and my views on it and experience with it. So playing off the PITM, I named this blog Net Traffic Machine.

Yesterday, as sort of an afterthought, I Googled

traffic machine

Out of 660,000 results, my blog was listed #4 on the first page of Google. I was amazed, because I haven’t been able to create that before. Usually, Google highly values links from other sites. But in this case, there are very few links to this site so far. This made the listing a bigger surprise.

Now … reality … “traffic machine” isn’t a term that’s going to be searched a lot. But I think that because I now have such a better picture of what the search engines want - which I’ll be writing about here in detail, so you can get the same understanding - I can use what I’ve learned about keywords over the years and create many pages for my blog that will show up high on page 1 of Google for certain search terms.

When I also get the inbound links, using the social media as Charles outlines in his course, it’ll be even better.

Don’t you love it when a traffic machine comes together!

Richard Dennis

Back in the 1970s, Frank Sinatra sung a song titled, “A Man Alone.” The song captured both the wonderful feeling of self-sufficiency … right alongside the yearning for companionship.

Online, doesn’t really matter if you’re man or woman. To a large degree, most people feel alone. You wonder how to make your website profitable … without throwing money away. It’s a high to be making those decisions, but often, you wish you had the counsel of someone who knows what the heck they are doing.

So what do you do about traffic?

Everybody knows there are lots of ways to buy it. A few:

1. Pay-per-click advertising such as Google Adwords & many others.
2. Banner advertising on other people’s websites
3. Advertising in related ezines
4. Buying website traffic from a traffic broker

The problem: there’s a learning curve. You will almost certainly spend more money than you make for awhile … and it could be a long while.

It’s also obvious there are lots of ways to get free advertising. A few:

1. Free classified ad websites
2. Traffic exchanges
3. Safelists
4. Email gizmos

The problem: you can spend a lot of time and usually get not much return. Actually, it’s a lot like … the paid advertising above.

A Completely Different Solution

Fact #1:

Another free resource that a lot of people have tried using for advertising is the social media … such as MySpace, Facebook, Twitter, etc. But advertising in your MySpace profile just doesn’t work because people are looking to make friends, not to be advertised to. So they resent it.

And that goes for all the other social media.

Fact #2:

Another free resource is the regular search engine listings. Search engines rank web pages based on several factors, including page popularity. Most people don’t have a clue how to make use of this fact. But this is certainly the best traffic you can find, because these searchers are typing in the exact keyword phrase they want answers for … which means they are really, really targeted. That is exactly who you want on your web page.

The focus of the Net Traffic Machine is to show you how to use the social media - NOT FOR ADVERTISING - but to use it to get your web page highly ranked by Google & the other search engines, so you are getting this best kind of free advertising - producing highly targeted traffic.

Once you are set up, your job will be simple. You’ll need to do it consistently, but it won’t be difficult at all, and it will get you the results you want … at the price you want (zero).

Most people know how important it is to focus and to not be spread all over the universe when they want to reach a goal. The Net Traffic Machine will let you focus on just a single way to generate traffic … so that you don’t have to waste time on all those others that cost money and mostly don’t work. That is a pretty good plan, from my experience.

Take care,

Richard Dennis