What can you do to get Google’s attention?

More than 20 years ago, marketing guru Jay Abraham compiled a booklet titled The 100 Greatest Headlines Ever Written. He listed his 100 top heads, followed by a paragraph or two explaining each one and why it was successful.

Here are 21 of the heads Jay chose:

1. Who Else Wants Lighter Cake - In Half The Mixing Time?
2. Little Leaks That Keep Men Poor
3. Pierced By 301 Nails, Retains Full Air Pressure
4. No More Back-Breaking Garden Chores for Me - Yet Ours Is Now The Showplace of the Neighborhood
5. Often a Bridesmaid, Never a Bride
6. How Much Is “Worker Tension” Costing Your Company?
7. To Men Who Want To Quit Work Someday
8. How To Plan Your House To Suit Yourself
9. Buy No Desk - Until You’ve Seen This Sensation of the Business Show
10. Call Back These Great Moments at the Opera
11. “I Lost My Bulges, And Saved Money Too”
12. Why (Brand Name) Bulbs Give More Light This Year
13. Right and Wrong Farming Methods - And Little Pointers That Will Increase Your Profits
14. New Cake-Improver Gets You Compliments Galore!
15. Imagine Me … Holding An Audience Spellbound For 30 Minutes
16. This Is Marie Antoinette - Riding To Her Death
17. Did You Ever See a “Telegram” From Your Heart?
18. Now Any Auto Repaid Job Can Be “Duck Soup” For You
19. New Shampoo Leaves Your Hair Smoother - Easier To Manage
20. It’s a Shame For You Not To Make Good Money - When These Men Do It So Easily
21. You Never Saw Such Letters As Harry And I Got About Our Pears

Notice anything they have in common?

Well … they all more or less announce a story. If that story appeals to you, it’s a great hook.

But guess what? Google doesn’t care. If you want high ranking in Google’s natural search (unpaid), then you need to know how to write headlines that software will drool over.

Hint #1: Don’t tell a story. Software doesn’t care about your problems or your successes.

Hint #2: Don’t promise a benefit. There’s not a benefit on earth that can get software lathered up. Why? Because it’s software!

Hint #3: Don’t get into hypnotism, magnetism, neuro-linguistic programming, or any other mind games. Software will laugh in your face … just before it falls asleep.

You already heard the biggest part of the “#1 rank in Google” formula on the How You Can Make Google Drool audio. To also create headslines that will make Google drool:

1. Use your favorite keyword tool to list a bunch of keyword phrases people search in your niche.
2. Use those phrases or rework them slightly so they make sense, and occasionally throw in one of the words that people are so often looking for with regard to any specific subject:

• advice
• guide
• ideas
• lesson
• methods
• mistakes
• model
• plan
• program
• strategy
• system
• tactics
• techniques
• tips
• tools
• tricks
• tutorial

When you come up with a title, hold it to 5 or 6 words, max. 3-4 words is better. It needs to make sense, but Google wants it short & sweet.

If you combine that kind of title with an article laden with latent semantic indexed words, and publish it on an authority site like EzineArticles.com, you have a winner … high chance of #1 rank in Google for your title.

If you want more details, opt-in to the box on the right, and you’ll receive the audio files explaining in detail how to make Google drool.

I appreciate you!

Richard Dennis

IMPORTANT!! NOTE NEW TELESEMINAR NUMBER BELOW!!!

Most marketers think that all the great inside tricks & techniques they’ve learned about headlines over the years will help them get love from Google. But here’s the problem: 90% of what you’ve learned about headlines is 100% wrong … if you want Google to hear you.

A pretty smart person once said, “It’s not what we don’t know that kills us. It’s what we DO know - that turns out to not be true.”

And so it is with headlines and Google. What you know … is just not so.

On Saturday night, March 14th, at 8:55 pm Eastern time, I’ll be doing a teleseminar where you can learn how to create headlines that can get you multiple #1 Google rankings. You’ll also learn why the most successful headlines in history, written by copywriting legends, would all fail miserably with Google.

This training could be worth a lot of money to you. To listen in, just call 1-712-432-8790, code 300300#, at 8:55 pm Eastern time, Saturday evening, March 14th. Hope you’ll join us!

I appreciate you!

Richard Dennis

PS - If you can’t be on the call, just sign up in the box on the right-hand side of this page - I’ll be sending out a link to the audio file within a few days of the call.